Exceptional hospitality starts
with strategy

From innovative restaurant openings and brand expansions to operational overhauls and franchise development, great hospitality starts with smart strategy. I work hand in hand with founders and operators — small, mighty teams to large, corporate structures — to create bespoke programs and solutions for their projects.

Notable Clients & Projects

  • A ground up project focused around wine and small bites from northern Italy.

    • Provided financial analysis for prospective locations leading to the purchase of a property based on projected business volume and sales targets.

    • Advised both client and architects on spatial allocation and working demands of the property

    • Developed staffing models that provide flexibility and coverage

  • A New Orleans Mocktail as important as a New Orleans Cocktail.

    • Consulted on new product development positioned to grow market share

    • Developed recipes based on core offerings drive social media engagement

    • Partnered with media teams to produce photo and video content for marketing

  • A classic New Orleans Sweets shop with national ambitions.

    • Reorganized store level operations after the company changed ownership to enable growth

    • Advised on tech and processes across the company, maintaining focus on scalability

    • Advised on the site selection, design and buildout of 6 units across 3 states in 2 years

    • Collaborated with production teams and co-manufacturers to launch products into regional distribution

  • A staple that needed help defining itself post pandemic.

    • Collaborated with the Beverage Director to revitalize all programs

    • Conducted cross-department research to align beverage program with culinary

    • Developed training materials for staff to engender product fluency and enable sales

  • A successful food stall with big picture ambitions.

    • Collaborated throughout site selection and buildout

    • Advised on design and spatial allocation

    • Developed operational policies while assembling an operations team to execute the vision

    • Built a path to franchising

    View sample menu

Some fun features — concept direction, menu design, design direction, and more.

A speakeasy concept in a shotgun apt

Elevated recipes for a staple NOLA mocktail